REDVANLY is a modern athletic wear line designed specifically for athletes, with the vision to create product enhancing efficiency and complement passionate performance. Images courtesy REDVANLY.
GK: What is your core focus?
Our job is to nurture consumers athletic nature, honor their core commitment to sports, secure their passion for high-level performance, and design unparalleled product aimed to enhance personal discovery with ultra-comfortable pieces that are created to compete.
GK: How have you achieved your captive audience?
We started very small and have grown the business through green grass and through our online store. Each year we have increased the business and the collection. Our first collection was a total of nine styles, and in a few months we will release our largest collection which will be well over 100. Although that is still not a large line by any means, we are proud of our growth and the response to the products.
GK: Tell us about your new golf short.
We are coming out with an elastic based pull-on golf short for the 2018 Spring / Summer season. It is going to look just like a golf short the only difference is it will come in S-XL, and the waistband will be 100% elastic. You will be able to pull it on and then button up and throw a belt on. It will be the most comfortable short to swing in. When you think about it, golf is the only sport in which men do not compete in elastic. I always thought to myself how great it would be to play golf in gym shorts. We are making that happen except they won’t look anything like gym shorts!
GK: Do you consider a chef be athletic, and the environmental component to be similar to athletic wear you have chosen for tennis and golf?
I believe many chefs would appreciate a lot of our products because of our material. Chefs have to stay fresh and comfortable in extremely hot environments and would appreciate how our fabric wicks as much as anybody.
GK: Have you ever tested your fabric in a steaming hot kitchen?
Yes! We have done some testing with chefs in that environment for Golf Kitchen, and I think by having done so it has given us more of an understanding on how much our products can handle by putting them to the ultimate test. We are always researching and testing unique performance fabrics, and I like the idea of doing some kitchen testing each time we release a new fabric.
~ by Leo Bushey
For more information about REDVANLY go to www.redvanly.com